Join us for a electrifying night in the heart of downtown Los Angeles as LA's vibrant Latino DJs: Elijah Herrtz, Plushtoi, Ruens, and Babs unite for an unforgettable experience. Beyond the pulsating lights, vibrant lasers, and booming speakers, discover timeless moments that will resonate forever.

¡Vamos a darle duro en DURA LA!

JUNE 22, 2024

AT LA EXPERIENCIA

Experience the heartbeat of Latino culture like never before! Our event isn't just about music; it's a celebration of identity, creativity, and community. This isn't just an event; it's a cultural movement. Secure your tickets now and be part of the magic!

Event 18 and Over

Los Angeles born and raised, proud Salvadoran DJ Elijah Herrtz literally was born into music, having spent most of his childhood at the legendary House of Blues on Sunset.

This young producer and visionary, Herrtz brings a fresh and IN YOUR FACE sound that is demonstrated throughout his entire set. Herrtz grabs you immediately and brings you into his own world of PURE ENERGY. He taps into his culture and creates a whole new sound, blending all types of genres and tying them back to his dominant sound, HARDSTYLE. His single “Mamacita” is a clear depiction of the exact energy that Herrtz is bringing.

Elijah Herrtz

Born and raised in São Paulo, Brazil, is a 23-year-old producer, DJ, and songwriter. She moved to Los Angeles at the age of 17 and has been on her music journey ever since. Her original tracks are a mix of 'spicy house and sweet R&B,' in her own words, with Rufus du Sol and Kaytranada being her biggest influences. After many collaborations and DJ sets from South America to LA, her first solo house EP is coming out in a couple of weeks. Stay tuned!

Babs

Ever-evolving artist Ruens has proven he has the ability to craft any genre he puts his heart and dedication to. Originally from Tucson, Arizona, the Las Vegas based producer started his brand in 2021 with a mission to portray a unique sound which instills emotion while not being afraid to ignite those dancefloors around the globe. From Trap, House, and DNB, Ruens has garnered support from Insomniac Radio, DASH Radio, and many more. Shining a light for his global audience even during their darkest days, Ruens welcomes listeners to step into his sonic environment which transitions from irresistible vocal melodies and breathtaking soundscapes.

http://www.ruensmusic.com

Ruens

is a Los Angeles-based artist hailing from Puerto Rico, fueled in the eclectic beats of Puerto Rico's underground dance scene, and the raw energy of Pop Punk, Emo, and the iconic dance hits of the 1990s to the 2010s, resonating with a blend of nostalgia and innovation. Skillfully trained at the renowned Icon Collective, Plushtoi has moved beyond his initial "Owl" project to perform alongside top acts like Modestep, Barely Alive, K?D, Phlegmatic Dogs, and Volac at some of LA's most prestigious venues, earning him positive praise from industry leaders such as Jauz, Ghastly, and many others. Thanks to his efforts he has also played a key role in nurturing some of Puerto Rico's top emerging reggaeton and underground bass music artists, shaping a new generation of artists who are currently making waves across the island and Latin America. Keep an eye on Plushtoi—he's poised to continue transforming the music scene, and you won't want to miss what he does next.

Plushtoi